PERSPECTIVES ON MARKETING

The Agency Perspective: Jason Miletsky

The Client Perspective: Michael Hand

• Exciting new information to help you become a    more successful marketer
• Topics include getting the most from the client/agency relationship, messaging, strategy, ROI analysis and more
• Hear what the agency and the client have to say – authors have not collaborated

PERSPECTIVES ON INCREASING SALES

The Sales Expert Perspective: Marvin Miletsky

The Purchasing Agent Perspective: James Callander

• Tested methods for improving sales and building client relationships
• Topics include prospecting, negotiation tactics, upselling, communication and more
• Hear what the sales expert and the buyer have to say – authors have not collaborated

PERSPECTIVES ON BRANDING

The Agency Perspective: Jason Miletsky

The Brand Perspective: Genevieve Smith

• Expert insights to help you build a better brand
• Topics include complete brand analysis, successfully marketing the brand, brand evolution, ROI analysis and more
• Hear what the agency and the brand have to say – authors have not collaborated

PERSPECTIVES ON MANAGING EMPLOYEES

The Management Expert Perspective: Michael A. Fina

The Employee Perspective: Selected Employees

• Improve your business by sharpening your managerial skills
• Topics include working with new hires, celebrating the individual, managing through issues and more
• Hear what the management expert and the employees have to say – authors have not collaborated