TWO POINTS OF VIEW – TOTAL HONESTY

Each book is written by two or more authors, each commenting on a variety of topics within their given field, and each from their own unique point of view.

THERE IS NO AUTHOR COLLABORATION – EACH ‘PERSPECTIVES’ AUTHOR HAS GIVEN HIS OR HER THOUGHTS WITHOUT KNOWING WHAT THE OTHER AUTHORS ARE WRITING.

In fact, for each book, the authors don’t know what their counterpart has written until the books have already been published.  So you get to read their true thoughts, even in cases where they may completely disagree with each other.  For example, there are plenty of sales books on the market written by accomplished sales people – Perspectives on Increasing Sales also lets you hear what the customer has to say.

CONVENIENT QUESTION AND ANSWER FORMAT

Each book is made up of around 100 specific questions divided into three to five parts.  So don’t worry about having to read from cover to cover – jump around and read each topic in any order you’d like.

EASY, FUN AND INFORMATIVE

All authors have written their answers in a straight-forward, conversational tone that makes them easy and fun to read while give you more no-nonsense information than any other book series on the shelf.

COMPLETELY INTERACTIVE

‘Perspectives’ is all about hearing different points of view.  Each book in the series has it’s own blog site where you can comment on many of the topics discussed in the book, and a few topics that can only be found on-line.  Agree with one of the authors?  Think they’re both full of it?  Leave a comment and let the world know what your perspective is.

PERSPECTIVES ON MARKETING

The Agency Perspective: Jason Miletsky

The Client Perspective: Michael Hand

• Exciting new information to help you become a    more successful marketer
• Topics include getting the most from the client/agency relationship, messaging, strategy, ROI analysis and more
• Hear what the agency and the client have to say – authors have not collaborated

PERSPECTIVES ON INCREASING SALES

The Sales Expert Perspective: Marvin Miletsky

The Purchasing Agent Perspective: James Callander

• Tested methods for improving sales and building client relationships
• Topics include prospecting, negotiation tactics, upselling, communication and more
• Hear what the sales expert and the buyer have to say – authors have not collaborated

PERSPECTIVES ON BRANDING

The Agency Perspective: Jason Miletsky

The Brand Perspective: Genevieve Smith

• Expert insights to help you build a better brand
• Topics include complete brand analysis, successfully marketing the brand, brand evolution, ROI analysis and more
• Hear what the agency and the brand have to say – authors have not collaborated

PERSPECTIVES ON MANAGING EMPLOYEES

The Management Expert Perspective: Michael A. Fina

The Employee Perspective: Selected Employees

• Improve your business by sharpening your managerial skills
• Topics include working with new hires, celebrating the individual, managing through issues and more
• Hear what the management expert and the employees have to say – authors have not collaborated